Cartenda

Best practices

Keeping sensitive data out of email

Why account numbers and SSNs belong in a form, and how to move clients there.

Email is a poor place for Social Security numbers, account numbers and statements. Messages sit in inboxes on both ends, get forwarded, and are rarely deleted. A Cartenda form is a better place for them. This article explains why, and how to get clients using forms instead of email.

This is general guidance based on common industry practice. It is not legal or compliance advice. Your compliance officer or consultant should set your firm's policy.

Why email is the wrong place

Many financial firms also have to protect client information under federal rules and their own written policies: Regulation S-P for SEC-registered advisers, and the FTC Safeguards Rule for many others, including tax preparers, mortgage lenders and brokers. Keeping sensitive details out of email makes that much easier to show. Check with your compliance officer what your firm's obligations are.

What a form does instead

For how documents are stored and processed, see Where your data lives.

Moving clients over

Most clients email sensitive details because nobody has offered them anything better. A few habits change that.

  1. Say it once, early. At onboarding, tell clients you will never ask them to email an SSN, account number or statement. Tell them that anything you need will come as a request from your firm, with a link.
  2. Send a request instead of replying with an attachment. When a client asks "Can I just email it?", send them a request with a File request question for exactly that document. It takes a minute from the form's Share button.
  3. Answer by switching channels. If a client emails you a statement anyway, do not reply-all to confirm. Send a request for it, and let them know it is the safer way to send next time.
  4. Use texts for the link. Clients who ignore email often answer a text. See Text messages.
  5. Share your own documents the same way. When you need to send a client something sensitive, use Sharing your documents with clients instead of an attachment.

Clients are rightly wary of links asking for personal details. Every request email Cartenda sends tells the client, if they were not expecting it, to check with your firm using contact details they already have. Every text says to call your firm. Clients never need an account or a password.

You can forward Is this link safe? to any client who asks. It explains how to recognize a real request from you.

A note on your own inbox

Moving new requests to forms does not clean up old email. Your compliance officer can advise on how to handle sensitive messages already in your firm's mailboxes.

Still stuck? Write to hello@cartenda.com and a person will answer.